how can i help you?
-
![]()
brand development & positioning
Clarity meets edge. I use insights to define what makes a brand different — and how to make it unforgettable.
-
![]()
go-to-market & launch strategy
Launches that land. I map out product rollouts that drive attention, action, and lasting impact.
-
![]()
digital marketing
Creativity that converts. I blend data and instinct to craft emails, funnels, and campaigns that work.
-
![]()
creative content that connects
Content people stop for. I collaborate with iconic brands to create scroll-worthy, insight-led content that speaks to the target audience.
With an MBA in Marketing & Analytics from Northeastern and BS from FIT, I specialize in a unique blend of business strategy, creativity, and consumer insight. I’m obsessed with getting the right consumer matched to the right product.
I have 7+ years of experience in product marketing, brand development, and community building for brands that not only stand out, but solve real problems. I have experience growing D2C, retail, & B2B businesses and reaching their goals with insights-backed creative concepts.
My marketing skills are unmatched. With insights reports that informed the launch strategy of the fastest growing mobile game in history ($3B in revenue in 473 days), influencer marketing that created +118% growth in sales in a 3 month period, and building a product quiz that brought $2.4M in revenue in a year, I have skills that guarantee results.
I’ve strategized and executed marketing plans for household brands like tarte cosmetics, Vox Media, bareMinerals, Hasbro, Danessa Myricks Beauty, NASDAQ, and more.
Curious by nature, I’m always chasing ideas that make an impact. When I’m not growing businesses, I’m running marathons, watching the latest movie, and taking care of my dog, Arlo.
Reach out and let’s grow your brand: aniyahc.smith@gmail.com
